Dakota Cyclery
Mountain Bike Adventures
About Us
Where Adventure Meets Legacy..
Dakota Cyclery is deeply woven into the origin and rise of the Maah Daah Hey Trail and the transformation of Medora into a nationally recognized cycling destination. What began as a passion for bikes became a decades-long commitment to building a cycling culture in North Dakota—and helping shape one of the most iconic singletrack trails in the United States.
Meet the Founders:
Loren and Jen Morlock
Jennifer and Loren Morlock are among the original pioneers of cycling in the Badlands and instrumental in shaping Medora’s identity as a premier outdoor destination. Their work spans trail advocacy, tourism development, event leadership, and decades of hands-on experience guiding riders through the Maah Daah Hey.
They didn’t just witness the trail’s creation—they helped build its story.
From riding the Badlands before the trail existed, to helping secure funding, to bringing national media attention to the region, their influence has helped transform the Maah Daah Hey Trail into a bucket-list ride for cyclists across the world.
Jennifer’s leadership on statewide trail initiatives and Loren’s lifelong dedication to cycling culture have made Dakota Cyclery a cornerstone of the Medora Badlands experience.
Service Manager:
Jairo Ramos
Jairo Ramos joined Dakota Cyclery in Spring 2026, bringing decades of experience as a professional cyclist, elite bike mechanic, and community leader. He has worked in top-tier bike shops across the United States, supporting high-performance riders and delivering exceptional service. He has ridden the Maah Daah Hey and Badlands for more than a decade.
A Certified Pro Mechanic through Park Tool & many brands, Jairo has led service departments with measurable growth and operational excellence. He is also a coach, educator, and motivational speaker—leading cycling seminars, teaching community fitness classes, and engaging diverse audiences through storytelling.
With over 30 years of experience in operations, retail, and leadership and a past professional cyclist and coach for the Honduran National Team, Jairo brings a unique ability to combine technical expertise with meaningful guest experiences. Fluent in English and Spanish, he is passionate about making cycling accessible, inclusive, and unforgettable.
TIMELINE
A Legacy Built on the Trail
1980-1900s
Loren helps build one of North Dakota’s earliest cycling communities
Expansion of road racing, BMX, and mountain biking culture
Early trail mapping and development across the state
Early 1990s
Jen and Loren explore the Badlands before the Maah Daah Hey Trail is completed
Ride early flagged routes that would become the trail
1994-1999
Launch of Roughrider Adventures in Medora
Early guided rides before trail completion
Participation in North Dakota Trails Task Force funding and advocacy
2000s
First permitted outfitters on the Maah Daah Hey Trail
Launch of guided tours, shuttles, and full rider support services
2010s
40+ national and international media features secured
Collaboration with North Dakota Tourism
New York Times travel feature (2016)
Governor’s Award for International Tourism (2012)
2020s- Present
Expansion into full-service experience provider
Continued national recognition of the trail
Growth in bikepacking, endurance, and destination tourism