ABOUT US >>
Dakota Cyclery is a family operated business based in North Dakota
Opening in Bismarck in 1980, Loren's passion for cycling spans 45 years of building a bicycle culture in North Dakota. From Road riding/racing, BMX racing in the 1980's, to mountain biking/racing and trail building throughout the state during the 1990's. He partnered with Bruce Britton from 1980-1990 and was surrounded by a team of great employees, customers, and friends to help build an amazing cycling Community. Mountain bike sales nationwide was soaring and they were able to design and build a 10,000 sq foot store in Bismarck in 1996 with sales of Canoes, Kayaks, snowboards, skateboards, cross country skis, winter apparel and of course bikes.
Loren & Jen expanded into Historic Medora, ND in 1994 with an invitation from the Theodore Roosevelt Medora Foundation to provide Mountain bike rentals & expertise for "Roughrider Adventures". The MDH Trail was soon to be constructed and we were thrilled to be a part of it. With family in tow on weekends we all fell victim to "The Magic of the Badlands". The Maah Daah Hey Trail was completed by the US Forest Service in 1999, and was designated an "IMBA Epic" soon after. Their Permit to operate Guided Tours & Shuttles was approved by the Forest Service in 2001, and the following year Incorporated Dakota Cyclery Mountain Bike Adventures.
They were selected by ND Parks and Rec to be part of the State Trails Task force to help with distribution of the 3% fuel tax funds for Recreational Trails in 1995 (TEA21- Transportation Enhancement Act) which helped fund the MDH Trail. They worked with North Dakota Tourism starting in 1997 to help put the Maah Daah Hey Trail on map, taking photograpers & journalist on the newly built trail, garnering over 40 plus Biking & Outdoor magazine & newspaper articles incuding the New York Times Travel Segment featuring the MDHT in 2016. Dakota Cyclery received the 2012 Governors Award for International Tourism. The excitement of beng a part of a "Destination Trail" with now over 150 miles of continuous singletrack has allowed the world to see a part of our beautiful state.
In 2004, Loren & Jen were ready for a new chapter so the Bismack store closed & the building sold to make Medora their permanent store location.
As owners of Dakota Cyclery Mountain Bike Adventures in Medora, North Dakota Jennifer and husband Loren enjoyed the "endless-summer" lifestyle, a.k.a. "working-snowbirds" starting in 2005 which led to the ownership of Cactus Adventures in Phoenix from 2014 to 2022. Now they can extend the bike season (weather permitting) in Medora instead of splitting their time working in two states.
Raising a family in the bike biz now allows them to travel leisurely in the off season, and visit them as they are all tied to the Bike Industry. With James the youngest (sitting on Loren's shoulders in 1989), owner of Dashing Bikes in New Orleans, Tom service manager at 2nd Avenue Sports Durango; and Nancy Morlock former Guide, husband Eric Boxrud (professional Tour Guide) and daughter Lila in Moab. It's been a wild ride!